In the virtual world, successful e-commerce is all about generating a positive user experience. This requires more than just providing customers with a path to purchase. E-Commerce companies must be successful in creating an immersive online shopping experience that provides a seamless way for users to discover and shop their favorite brands.
Companies need to consider what type of technologies are necessary to support this vision, as well as how they can be applied to provide value back to the customer. For example, adding augmented reality (AR) technology into mobile applications that allow consumers to see how products would look in their own homes or businesses adds another level of engagement by giving them instant gratification on what they’re buying.
The next natural step is integrating AR with online shopping so buyers can.